2022 T3/Inside Information Survey shows strong growth in market share, full pipeline

LOUISVILLE, KY, May 25, 2022 /24-7PressRelease/ — DPL Financial Partners (“DPL”), the leading turnkey insurance platform for registered investment advisors (“RIAs”) grew its share of the advisor market by nearly two-and-a-half percent last year, an “impressive” rate of growth, according to the 2022 T3/Inside Information Survey conducted by Bob Veres and Joel Bruckenstein. The comprehensive survey of 4,495 mostly fee-only and dually-registered financial advisors (with a handful of broker-dealer affiliated respondents) evaluated advisor technology offerings across more than 30 different industry categories. DPL was included in the new Life Insurance Analysis/Buying Services category.

For the second consecutive year, the survey showed DPL was the dominant provider of commission-free insurance products to advisors. DPL was the overall market share leader in the 2021 survey, but this year it included a legacy company that markets commissioned products to advisors that just edged DPL out in terms of total market share (4.78% versus 4.56%). The authors noted that commission-based product provider “has been around forever, so it was somewhat impressive that DPL Financial Partners has managed to achieve almost identical market share in its short existence. Behind them, no other service provider has even a 1% market share.”

The survey also asked respondents which providers they are considering, and 86 respondents cited DPL, more than twice the number of advisors considering any of its nearest competitors, which, according to the authors, “suggests that DPL will continue its ascent up the rankings.”

DPL Founder and CEO David Lau said, “Fee-only advisors are by far the fastest growing segment of the advice industry and are natural adopters of commission-free insurance products. T3’s survey results confirm what we see every day—that RIAs are moving to modern, commission-free annuities and insurance to help solve some of today’s biggest challenges in the financial plan. Advisors know DPL has the expertise, products, and technology to meet their needs.

Click here to view a complete copy of the T3/Inside Information Survey.

About DPL Financial Partners
DPL Financial Partners is the first and leading RIA turnkey insurance management platform that brings commission-free insurance solutions from a variety of the nation’s top carriers to RIA practices. DPL has created a marketplace of commission-free insurance products that enables RIAs to incorporate insurance and annuities into their practices to more holistically serve their clients. Clients benefit from products that offer competitive pricing and fiduciary implementation rather than commissioned, sales-driven ones. www.dplfp.com

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