Encouraging consumers to look beyond the mass-produced mega-brands

HAYWARD, CA, October 09, 2017 /24-7PressRelease/ — Annabelle Candy, one of the largest independent family-owned candy bar manufacturers in the United States, is proud to announce their partnership with local digital ad agency Alaniz Marketing to undertake a rebranding effort and social media campaign for the iconic Rocky Road, Big Hunk, Abba Zaba, U-no and Look! bars.

“We are excited about introducing our wholesome, hand-crafted candies to a new generation of consumers using digital media outlets,” said Andrea Luna, vice president of marketing for Annabelle. “These products, originally sold by our founder Sam Altshuler in a push cart outside movie theaters, have stood the test of time for decades, and we know that new consumers will embrace these classic brands through digital channels.”

In addition to a new website and its online presence, Annabelle Candy has rebranded its social media with a consumer-focused campaign “Look for the Unusuals,” encouraging consumers to look beyond the mass-produced megabrands. The company will use geo-targeting, billboards and social engagement to reach Millennials, known to crave unique, authentic experiences.

Annabelle Candy and Alaniz Marketing’s joint effort is to grow Annabelle’s consumer base and continued growth with their retailers.

“Annabelle’s remains true to its craft with its artisanal handmade candies. We are excited to help build awareness around such nostalgic brands that many of us grew up with and still love to this day,” said Roxanne Alaniz, president and founder of Alaniz Marketing.

About Annabelle
Annabelle Candy Co., Inc. is a third-generation family business founded 67 years ago in San Francisco, CA. The company continues producing some of the most popular and traditional West Coast items available on the market today; Rocky Road, Big Hunk, Abba Zaba, Look !, and U-no candy bars. www.annabellecandy.com #LookForTheUnusuals

About Alaniz
Alaniz Marketing (www.alanizmarketing.com) is a full stack digital agency located in the San Francisco bay area. Alaniz was founded in 2008 to help businesses adapt to changing market conditions sparked by today’s digital buyer and the host of different services and technologies available to companies. Today, Alaniz helps its clients develop brand stories and take them to market through earned, owned and paid media.

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