Collecting zero party data has never been more challenging – or more important. Use the complete guide by to do it right.

NEW YORK, NY, January 12, 2023 /24-7PressRelease/ — Zero party data is information shared willingly and intentionally by consumers – and it has now become the new secret weapon for brands. Learning why you need it, how to gather it, and how to use it properly can be the ace up your sleeve when it comes to any kind of community or marketing initiative. This piece by Vesta has all you need to know to get started, and has been updated with relevant data for 2023.

Vesta is a leader in Community Powered Marketing. Our all-in-one online community platform helps brands secure consumer relationships, mobilize advocates, and capture zero party data to drive customer acquisition and emotional loyalty.

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